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Knowing the difference we make takes a little bit of work. Below are the steps of how to measure, understand, and talk about the difference you make. 

Remember there's no one-size-fits-all! Everything I suggest here is a guideline. You can customise it all to suit your needs.

Step 1: Map your theory of change

A theory of change should be at the heart of your approach because it shows what you want to achieve and how you plan to achieve it, setting out the causal links between your activities and your end goal.


Step 2: Prioritise what you measure

Your impact is likely to be diffuse, affecting different people in different ways. Prioritise the most important outcomes in your theory of change and focus on measuring those.


Step 3: Choose your level of evidence

Choose an appropriate level of rigour of evidence that suits the needs of your stakeholders. This will depend on a combination of what is desired or needed and what is practical.


Step 4: Select your sources and tools

You may be able to use existing data or tools, or you may need to develop your own. It is likely others will be measuring the same outcomes as you, so look at what already exists and assess its suitability.


Step 5: Analysing and Presenting your Data 

Once you have collected your data, it's time to look at what it is telling you.


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